With the launch of a specific Amazon store, lifestyle heiress Martha Stewart is extending her reach into e-commerce.
“The World of Martha” is designed as a one-stop shop for home and lifestyle essentials. Additionally, it has recipes and video content.
“Creating an immersive brand store, while also adding a new selection of items to Martha’s World, is in line with our goal to continue both elevating the customer experience and expanding our product offerings,” said Amazon Home vice president Mike Popchuk.
The brand’s online store brings together additional items that were previously available on Amazon, including furniture, décor, window, rugs, lighting, garden, holiday goods, and outerwear. It also offers new collections of bedding, kitchen textiles, and cookware.
The product selections are carefully curated, with some categories receiving more attention than others. Only three bath towel designs in four colors each are currently available, and there are only nine pieces of indoor furniture. More options are available in kitchen textiles (38 options), comforter sets (42) and cookware & bakeware (45 options).
Although there is a huge selection of Martha Stewart goods in the store, there are thousands of items available on Amazon. Amazon is now the retail location with the broadest selection of Martha Stewart’s lifestyle and home products, claims Marquis Brands, owner of the Martha Stewart brand.
“There is no better place than Amazon to shop my products and recipes,” said Stewart, who established the Martha Stewart name. “I can find all the necessities I need in one place—the World of Martha—and I love it. Along with the dependability, selection, and speedy delivery that Amazon is known for.”
