LAS VEGAS – Malouf Home is expanding its Las Vegas showroom at World Market Center by nearly 6,000 square feet, enabling the business to better highlight its broad product assortment and expansion in the furniture sector. With the addition, the showroom now has a square footage of over 40,000.
The Malouf showroom has undergone significant renovations, including the addition of separate areas for each of the three brands: Malouf Home (luxury mattresses, bedroom furniture, and sleep accessories), Salt Flat (premium living room, dining room, bedroom, and outdoor furniture), and Weekender (affordable mattresses, bedroom furniture, and bedding).
“With the expansion, we hope to visually separate these brands to tell their individual stories and highlight their distinct characteristics,” said Adam Stevenson, lead tradeshow designer. “Every section will be a unique visual experience, which will offer a broader overview of what Malouf has to offer retailers and their customers.”
The company’s expansion into the furniture industry was discussed by Malouf President Eric Holmstead.
“Furniture is a new category of growth for many of our retail partners, so we’re actively developing fresh ideas that turn into innovative products,” he said. “By expanding our current space, we hope to better support the unique selling proposition of each brand and specific products.”
Malouf predicted that the showroom expansion would be finished in time for the upcoming Las Vegas Market. Visitors can drop by Suite B1350 starting in January. 29 to Feb. 2, 2023 to tour the upgraded area. Appointments with Malouf can be made in person or online.
Malouf specializes in mattresses and bedroom furniture, and its Salt Flat brand sells case goods and home furnishings. The company has its headquarters in Utah.
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